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BRISTOL-MYERS
SQUIBB (BMS): COMPLIANCE TRAINING FOR SALES REPS
For BMS, the agency developed a training CD educating their sales representatives
on compliance with the Prescription Drug Marketing Act (PDMA). The PDMA
is the US Federal Law mandating the handling and distribution of drug
samples. Non-compliance with the PDMA regulations results in heavy fines
and/or jail sentences. Using web browser technology, DMC developed an
in-depth teaching tool consisting of learning modules and practice quizzes,
which cover both the law and BMS’ company procedures.
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