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Corporate
Capabilities Brochure
Objective:
To develop new corporate capabilities literature integrating the full
marketing
communications outreach, adapting the graphics and theme of the current
advertising
campaign and PowerPoint sales program. Agency was challenged to develop
a major
redesign of the elements of the existing literature by streamlining disjointed
materials
into an all-inclusive brochure.
Agency
Solution:
Delfino Marketing created a new 16 page brochure that presents corporate
material first, then technical and manufacturing capabilities, then product
information. The product information –
formerly presented in a series of 2 and 4 page inserts – was summarized
in a clear and
concise fashion and worked into the body of the brochure. This made the
piece functional,
more likely to be read in detail, and less expensive to reproduce.
Results:
The brochures were distributed at trade shows, as presentation leave-behinds
and
in response to inquiries. Feedback from sales and customer service representatives
indicates that the brochure is much easier to use than previous sales
literature.
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