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Conversion
of Product Line Data into CD Format
Objective:
To provide customers easy access to information by utilizing the advantages
of new
media options.
Agency
Solution:
Customers frequently refer to typical formulations that incorporate the
range of Rhodia’s
surfactant and specialty products. Delfino Marketing recommended and created
a CD for
customers that would feature the most sought-after formulations. The CD
was held in an
attractive jacket that gave complete directions for use, and information
about obtaining
specific product and technical information. We were challenged to adapt
the design of
the jacket to Corporate Identification Standards.
Results:
Rhodia sales representatives were given sales call opportunities to personally
present the
CD to customers. They report that the CD supports the company’s
image as a dynamic
organization, ready to use the latest technology in their communications
with customers.
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