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Product
Literature for Specific Applications
Objective:
To target Rhodia’s Rhodoclean™ product line to specific
metal cleaning applications in a
format that would provide standard information and allow for the inclusion
of customized proposals.
Agency
Solution:
Delfino Marketing developed a six-page brochure that featured a center
pocket so that the literature could be customized with additional information,
appropriate technical data sheets and other pertinent documents.
We combined
a range of disconnected materials into one brochure for a technical, yet
easy-to-understand description of the capabilities of Rhodia’s line
of surfactants which includes biodegradable offerings.
Results:
Metal treatment customers responded well to the literature. The fact that
it was targeted to their needs specifically, rather than providing general
product information, was helpful in
generating interest.
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