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Divisional
Newsletter
Objective:
To position Rhodia’s Emulsion Polymerization as an active
business unit which supported
new products with technical assistance to overcome specific industry challenges.
Agency
Solution:
Delfino Marketing has had extensive experience in developing advertising,
direct mail and
technical literature for Rhodia’s Emulsion Polymerization group.
To support an image of a
sophisticated, knowledgeable team, we created and developed a series of
newsletters to
highlight specific products. The issue shown here features Rhodia’s
environmentally friendly
Abex® line of surfactants and was mailed to
a list of customers and prospects and
distributed at the International Coatings Expo.
Results:
Sales representatives reported that the newsletters were helpful in building
booth traffic
at the trade show and in generating inquiries from both existing customers
and prospects.
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