Case Studies: Pilot Chemical Corp.

Product Formulary on Web

Objective:
To add valuable, interactive functionality to the company’s website by giving customers
access to company’s library of chemical formulations.

Agency Solution:
We developed a Formulary based on Pilot’s unique chemistries which consists of approximately
300 formulations for finished products such as hard surface cleaners and personal care
products. Access to this section of the Pilot website is given to pre-qualified web visitors. The
formulations, which are searchable by formula name, product, application area, or market, are
contained within a database that can be easily updated by the client.

Results:
This is a cost-efficient way of giving customers easy access to materials, which frequently
require revisions and additions. The Web Formulary eliminates frequent updates of printed
versions, and allows the client to keep customers informed of new and improved formulations. Maintaining the site in this way builds on the perception that the customer is working with a
dynamic and forward-looking company.