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Combining
a Range of Existing
Product Literature into a Single Format
Objective:
To simplify the marketing communications for a product line by
merging a wide range
of printed materials including flyers, brochures, and PowerPoint presentations
from
marketing and technical sources.
Agency
Solution:
Delfino Marketing has had much success in the development of marketing
communications and creative strategies for many manufacturers of personal
care
ingredients. An overview of existing literature showed a great deal of
redundancy
and in some cases, conflicting and dated information. Rhodia provided
Delfino Marketing
with multiple reference documents, so it was necessary to create templates
for graphs
and bars for an integrated, consistent look. This resulting Jaguar®
brochure was designed
according to Corporate Identification Standards. The agency interfaced
with Rhodia’s
marketing and technical group to provide a dual approach in presenting
this important product information.
Result:
Sales representatives and customers report that the brochure is easy to
use and easy
to understand. This brochure is a single representation of the many brochures
we have
consolidated into one document in order to present accurate, targeted,
and concise
product information.
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