Case Studies: Roche Laboratories

Conversion of Print Manual to Intranet

Objective:
To update and integrate vast quantities of information and company policies pertaining
to the Prescription Drug Marketing Act (PDMA) into intranet format.

Agency Solution:
Developed an easy-to-use, well organized, interactive intranet site for more than 3,500
sales representatives. The intranet site features all relevant compliance issues, including
the PDMA law, recent updates, company policies and procedures, FAQs, team members,
forms, and penalties. The site also includes an online training module to educate new
reps and reinforce policies of compliance for veteran reps. Agency developed an online
testing module to verify reps’ knowledge, including the reporting of their test results to
sales managers and the compliance team.

Results:
The intranet site has proven to be invaluable to the Roche Sample Accountability group
and the sales reps. PDMA Sharing is leading to site development for other major
pharmaceutical manufacturers.