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BRISTOL-MYERS
SQUIBB (BMS): COMPLIANCE TRAINING FOR SALES REPS
For BMS, the agency developed a training CD, educating sales representatives
on compliance with the Prescription Drug Marketing Act (PDMA). The PDMA
is the U.S. Federal Law mandating the handling and distribution of drug
samples. Non-compliance with PDMA regulations results in heavy fines and/or
jail sentences. Using web browser technology, DMC developed an in-depth
teaching tool consisting of learning modules and practice quizzes, which
cover both the law and BMS company procedures.
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