Corporate Training

Smith & Nephew Certification Exam

Working in conjunction with one of our partner companies, integrated Pharma
Technologies Inc. (iPT), DMC developed this web-based certification program.

The program advanced Smith & Nephew’s ability to stay in compliance with
the Federal Prescription Drug Marketing Act (PDMA).

Much of the PDMA is related to methods of distribution of pharmaceutical samples. Failure to comply with these laws can result in fines and /or jail time. For that reason, Smith & Nephew, like other pharmaceutical companies, needs to train and test their field representatives on their understanding of what compliance means in the day-to-day handling and distribution of drug samples.

iPT provides the expertise in understanding the law, and in evaluating and guiding the policies and procedures to ensure compliance. Delfino Marketing Communications, Inc. (DMC) works in partnership with them in the development and delivery of electronic training and testing materials. DMC develops the actual examination that can assess representatives’ understanding and compliance. This assessment program, which runs in a regular web-browser, uses ASP programming technology to test sales reps and record the results in a database for long-term accessibility. The program automatically sends managers the results of each exam. DMC also develops training programs that are used to provide representatives with the policies and procedures they need to master in order to pass the required certification exam.