Press/Customer Special Event

Delfino Marketing selected the industry’s major trade show as the occasion for their food/flavor ingredient client to host an original press and customer event.

The client is a newly merged organization, formed by bringing together two well-known and established companies. Their collective resources elevate the newly formed entity to a strong leadership position. The objective of the event was to distinguish the new company as one having substantial and reliable insights into the food trends that drive food and beverage product success. To support this unique capability, the agency sourced and hired a well-known industry expert to evaluate how the client’s product development work reflected the latest trends. The trends expert was also engaged as the guest speaker for the event. Our venue was a trendy dessert bar in downtown Chicago. Working together with our trends expert and the dessert bar chef, we were able to design and create food products inspired by the trends we were highlighting. Samples of these products were served to our guests. It was an effective way of communicating and demonstrating the company’s capabilities in an enjoyable way.

The event was well received by both the press and customers who appreciated the novel approach in promoting our client’s capabilities.

The results were two-fold. We documented and edited the event into an interactive DVD that is currently being used by our client for one-on-one and group presentations with customers. The sales force reports that the DVD is an effective tool that is being used with customers addressing the range of food segments including the savory, dairy and sweet markets.

We also prepared a complete press kit on the event for the media, which included press release, company profile and bios of key executives. The event has been reported in both horizontal and vertical trade publications in feature articles and industry reports.