In-Depth Market Research

Delfino Marketing’s capabilities include confidential research products to meet a range of client needs.

A recent project assisted a multinational corporation with food, pharmaceutical and chemical capabilities in determining the methodology to launch a nutraceutical ingredient.

A detailed Situation Assessment of three key consumer markets in the United States was prepared, analyzing data on consumer preferences, market size, market leaders, and growth potential and potential pitfalls. The results helped the customer determine the potential of each market, allowing them to identify their target and develop product positioning and marketing strategy.

The project was handled in two phases. Phase 1 of this project consisted of secondary research; Phase 2 refined the secondary data and initiated the primary research.